Success in business is all about connecting with the right customers at the right time. Hand-held communication devices and instant messaging apps have changed the way customers interact with brands. Consumers today prefer communication that is fast, relevant, and personalized. With access to multiple devices and mobile apps, getting the attention of the millennial customer is not easy.

It enables you to continuously engage customers by sending them alerts, notifications, company updates or any other information they need.

WhatsApp announced the expansion of services for its WhatsApp Business API users. Businesses can now send non-transactional messages to customers who opt-in

Mark your presence in over 180 countries with WhatsApp Business API.
In a simple and reliable way, businesses can now directly connect with over 1.5 billion WhatsApp users. By expanding reach to WhatsApp chats, Kaleyra has optimized its communication offerings for businesses all around the world.

Everyone enjoys the ease with which they can get in touch with their friends and family, free of cost, and make their interactions exciting, through useful features like statuses and display pictures on WhatsApp. WhatsApp quickly became one of the most popular apps for messaging, all around the world. It was no surprise that the announcement of WhatsApp Business API in August 2018 stirred excitement among several businesses. Thanks to its popularity among the users and the rich content that can be created through it, many businesses saw the potential of communicating with their customers through WhatsApp.

By pairing all the dynamic features of WhatsApp with genuine and responsive conversations, businesses can provide what their customers want

More than 1.5 billion customers from over 180 countries use WhatsApp regularly to stay connected with their family and friends. With the introduction of WhatsApp business API, many businesses across the globe are embracing this communication channel to connect with their customers.