Category : Tips for Success

SMS Essentials – Part 2: SMS Security And Why It’s Critical
SMS Essentials – Part 2: SMS Security And Why It’ ...

There is no doubt that SMS marketing is one of the most efficient means for a business to gain customer success. It is cost-efficient and has a high open and response rate when compared to other marketing media. However, the risk of falling victim to cyber ...

By .01 Jan 1970. 10 min

SMS Essentials – Part 1: Achieving Customer Success Using SMS Marketing
SMS Essentials – Part 1: Achieving Customer Success Usi ...

As you may already know, customer communications is critical to the success of any business. Welcome to our "SMS Essentials" series of articles in which we discuss simple and effective actions to scale your business and take communications up to a notch. F ...

By Darell Khinn .01 Jan 1970. 5 min

Alternative Marketing Strategies For Customer Retention And Reactivation
Alternative Marketing Strategies For Customer Retention And R ...

While companies look for new strategies to compete with other brands, many forget existing strategies that have a positive impact on sales and marketing. Though customer acquisition is important, retention and reactivation can help broaden the customer bas ...

By Darell Khin .12 Dec 2018. 4 min

5 reasons Why It Is Critical To Have 100% Uptime In Healthcare Communications
5 reasons Why It Is Critical To Have 100% Uptime In Healthcar ...

Running and managing a healthcare business comes with enough challenges - handling patient appointments, coordinating services and programs, managing staff, schedules, and budgets - and difficulty communicating should not be one of them. It’s incredibly di ...

By Darell Khinn .01 Jan 1970. 5 min

Why SMS Was The Past, The Present And Will Be The Future Of Communication
Why SMS Was The Past, The Present And Will Be The Future Of C ...

While the universe is estimated to be 15 billion years old, the Earth 5 billion, humans trace back to only 40,000 years. Up until 3 centuries ago, the human race advanced at snail’s pace. The industrial era brought about rapid change that many folks find i ...

By .01 Jan 1970. 10 min

Top 7 Reasons Why Customers Don’t Get Messages
Top 7 Reasons Why Customers Don’t Get Messages

With the tech-savvy generation, the pace is rapid in the marketing world, and the change is inevitable. One thing that has stuck around is the SMS. SMSs are still a popular form of marketing that has proven to be fruitful. However, there are many times whe ...

By Darell Khin .11 Dec 2018. 5 min

4 Best SMS Gateways In The US Every Business Must Know
4 Best SMS Gateways In The US Every Business Must Know

While there are many SMS gateways a business can use to tap into SMS marketing, there are a few that stand out in providing premium service and support. When it comes to SMS marketing, there is a need for innovative ideas as the content is very limited. Bu ...

By .01 Jan 1970. 4 min

How GDPR In SMS Communication Strategy Affects Your Business
How GDPR In SMS Communication Strategy Affects Your Business

The European Union’s General Data Protection Regulation (GDPR) has been one of the pivotal points in shaping how companies communicate with their customers. Since it came into effect in May, 2018, companies have had to significantly modify their SMS commun ...

By Darell Khin .06 Dec 2018. 5 min

Why SMS Is A Powerful Tool For Marketing To Global Audiences
Why SMS Is A Powerful Tool For Marketing To Global Audiences

In a world addicted to novelty, the humble text message has stood the test of time.  Even 25 years after its inception, SMS is a platform that is still massively used around the world.  In fact, according to research, 5 billion people around the world have ...

By .01 Jan 1970. 10 min

How Personalized SMS Communication Can Boost Customer Retention Phenomenally
How Personalized SMS Communication Can Boost Customer Retenti ...

This post talks about an alternate marketing strategy which has worked well right from its inception. Yes, we're talking about the humble SMS. Let's look at how you can boost customer retention phenomenally by applying personalized SMS communication practi ...

By Darell Khin .06 Dec 2018. 5 min

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