Tag : SMS as a marketing channel

Top 10 marketing trends for 2019 that you simply can’t ignore
Top 10 marketing trends for 2019 that you simply can’t ignore

New digital marketing trends are emerging ever so often bringing better ways to connect with customers. With 2019 soon approaching, we can see a dramatic shift in the way customers consume products, services, and information. Companies need to constantly m ...

By Darell Khin. 20 Dec 2018. 3 min

SMS Essentials – Part 2: SMS Security And Why It’s Critical
SMS Essentials – Part 2: SMS Security And Why It’ ...

There is no doubt that SMS marketing is one of the most efficient means for a business to gain customer success. It is cost-efficient and has a high open and response rate when compared to other marketing media. However, the risk of falling victim to cyber ...

By . 01 Jan 1970. 10 min

Why SMS Was The Past, The Present And Will Be The Future Of Communication
Why SMS Was The Past, The Present And Will Be The Future Of C ...

While the universe is estimated to be 15 billion years old, the Earth 5 billion, humans trace back to only 40,000 years. Up until 3 centuries ago, the human race advanced at snail’s pace. The industrial era brought about rapid change that many folks find i ...

By . 01 Jan 1970. 10 min

Why SMS Is A Powerful Tool For Marketing To Global Audiences
Why SMS Is A Powerful Tool For Marketing To Global Audiences

In a world addicted to novelty, the humble text message has stood the test of time.  Even 25 years after its inception, SMS is a platform that is still massively used around the world.  In fact, according to research, 5 billion people around the world have ...

By . 01 Jan 1970. 10 min

How Personalized SMS Communication Can Boost Customer Retention Phenomenally
How Personalized SMS Communication Can Boost Customer Retenti ...

This post talks about an alternate marketing strategy which has worked well right from its inception. Yes, we're talking about the humble SMS. Let's look at how you can boost customer retention phenomenally by applying personalized SMS communication practi ...

By Darell Khin. 06 Dec 2018. 5 min

5 Easy Tips For Creating Effective SMS Campaigns That Win
5 Easy Tips For Creating Effective SMS Campaigns That Win

The advent of mobile technologies has truly revolutionized how businesses approach marketing in today’s connected times. One of the biggest game changers, without a doubt, is SMS marketing.  It has emerged as one of the most powerful ways to engage custome ...

By Darell Khinn. 04 Dec 2018. 5 min

Why Gartner Focuses on SMS as a Marketing Channel Severely Underrated
Why Gartner Focuses on SMS as a Marketing Channel Severely Un ...

Gartner Group Inc. is one of the most reliable sources for analysis, trends, and predictions backed by extensive data and information gathered on the market. Founded close to 4 decades ago, Gartner is an established company that provides market analysis fo ...

By Darell Khinn. 11 Nov 2018. 5 min

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