Google has introduced a new feature - Verified SMS - to help businesses build trust among customers and prevent scams.
RCS is an initiative to enhance regular SMS. While modern apps provide read receipts, last seen details, media messages, group chats and more, RCS aims to bring these features to default-messaging apps.
With increased number of data breaches, businesses can no longer rely on single-factor authentication. Use SMS for verification.
The words “Customer engagement” talks about the emotional connection between a customer and the brand. Highly engaged customers tend to be regular, buying more and adding to the sales of the company, while continuing to be loyal and even promoting the brand on behalf of the company through word of mouth, etc. Research shows that a fully-engaged customer represents 23% more revenue than average.
With the rapid advancement of technology, it won’t be long before the human race ventures out into living in space, possibly on Mars. It’s commonplace to see technology that was all the hype yesterday getting the boot today to make way for newer technology. With the dawn of the smartphone in 2011, the world anticipated the end of the SMS. But on the contrary, the simple SMS service only grew more popular. Getting every customer's attention now seemed possible.
Making your brand noticeable and keeping your customer engaged can be quite daunting. In this day and age when consumers are bombarded with the sheer amount of marketing noise, capturing consumers attention can become increasingly difficult. While social media campaigns, websites, billboards, and newsletters are all fairly efficient means of building customer engagement, they are unlikely to have the desired effects unless your brand can find a way to stand out from the marketing campaigns of your competitors. All it takes is an effective marketing strategy.
While companies look for new strategies to compete with other brands, many forget existing strategies that have a positive impact on sales and marketing. Though customer acquisition is important, retention and reactivation can help broaden the customer base majorly. Retaining existing customers is a much cheaper option than acquiring new ones. Market research has shown that it costs close to 6-7 times more to acquire a new customer than it takes to retain existing customers or reactivate dormant ones.
One of the major reasons why clients do not show up for appointments is because they simply forget. This is especially true when clients have packed schedules. While a missed appointment every now and then may not seem like that big of a drawback, when it comes to running a business, one missed appointment can have far higher repercussions. SMS reminders can reduce the potential loss that a company might incur in cases where appointments are rescheduled at the last minute. Since almost everyone carries a cell phone, a simple SMS with the date, time and location of the appointment can go a long way. There a few factors that should be taken into account to ensure when using SMS reminders. Keeping these in mind can ensure fewer missed appointments.
Customer satisfaction is of utmost importance to determine the success of a business. You may have the best product in the world, but having inefficient customer support could diminish the value of your brand.