The advent of mobile technologies has truly revolutionized how businesses approach marketing in today’s connected times. One of the biggest game changers, without a doubt, is SMS marketing.

In today’s age of the highly discerning customer who expects interactions that are prompt, personalized, thoughtful, and hassle-free, touching base with your customer at the right time can make all the difference in your Customer Experience Management strategy. If there’s one rule that holds your CEM together, let it be this – don’t forget to listen to the customer. Capturing customer satisfaction via SMS using customer feedback can be studied to improve crucial processes in the organization, besides filling critical gaps in the customer experience process.

Short Messaging Service (SMS) which once has been considered as a method of convenient communication between the individuals has grown into an industry segment, which is going to be valued at USD 86.53 Billion by 2025.

Gartner's research found SMS to be a powerful tactic with a lasting impact on customers, but greatly underused in today’s world.

Most customer prefer SMS over email or phone calls. Learn how you can boost customer engagement for your business.

Customer opinions can go a long way in your product’s journey. They can make, break, or shape your product. In today’s age of discerning customers, ignoring a customer’s sentiment at critical points of the buyer journey and beyond could prove to be a very costly mistake for your business.

Satisfied customers buy more, recommend more, and most importantly, come back for more. Close the feedback loop with SMS.

SMS marketing—while the term might seem fairly inconsequential, the tactic itself has gone on to significantly change how consumers are targeted. According to a recent statistic, most people spend close to 90 minutes each day on their phone. While this may not seem like a too much time, in the grander scheme of things, this could very well be a key factor in determining how one approaches their customers.

RCS is the next step ahead for businesses looking to take communication via messaging to a whole new level. RCS is the next step ahead for businesses looking to take communication via messaging to a whole new level.
It allows to involve customers like never before and make it more interactive.

SMS marketing has quickly grown to be one of the most preferred forms of communication to reach customers instantly. But to reach the right target audience requires businesses to have a ready made list or more often called an Opt-in list.

2FA adds an extra layer of security for all users. Cloud Telephony platforms deliver OTPs that are valid only for a short duration of time.

Small businesses can use mobile marketing to drive engagement and build customer loyalty at low investments.