5 min read

8 Benefits of SMS Marketing for Your Business Success

by | Dec 4, 2020

Several industries have woken up to the incredible benefits of SMS marketing in enhancing business communication. But its true potential lies in providing a conversational messaging experience where customers feel heard and valued.

A2P (Application-to-Person messaging) is used for business communication, and it allows brands to send huge volumes of automated messages to customers. With over 23 billion text messages sent every day, SMS marketing is truly a game-changer for businesses. Let’s look at key advantages of text messaging.

Importance of SMS Marketing

SMS Marketing Benefits

Text marketing is one of the easiest ways of business communication. Furthermore, SMS can be used not only to engage existing customers but also to explore new audiences. Transactional Messaging can also be used to deliver timely messages. 

The benefits of bulk SMS marketing include the low cost of the service and the high reachability to the right audience. You can also use SMS campaigns for various marketing purposes, such as Welcome messages, Order confirmation, and abandoned cart recovery. As new technologies emerge and consumer habits change, the industry is likely to see further advancements in Bulk SMS marketing

  • Almost 60% of users reply to a text message within 1-2 minutes
  • 45% of prospects choose a brand after getting an SMS.
  • 67% of users prefer texting with a business about scheduling and appointment to email or phone communication.

Benefits of SMS marketing 

Here are a few advantages of text messaging:

1. High open rates

Text messages have the highest open rates when compared to phone calls or emails. 98% of the messages sent are opened, making SMS services a boon to all enterprises seeking quick and effective customer service. Moreover, 90% of text marketing messages are read within the first three minutes of being received, meaning your messages are more likely to reach your target audience.

2. Direct Communication

Even with the high usage of instant messaging via apps, the advantages of SMS marketing are plenty. SMS allows you to directly communicate with your target audiences. By segmenting your audience based on their individual preferences, purchasing patterns, or location, you can share personalized content relevant to the individual. This direct approach fosters a sense of personal connection between the customer and your business.

3. SMS is Cost-Effective

Cloud messaging services, make SMS a highly cost-effective option. Because it requires fewer resources and infrastructure, SMS marketing ROI (return on investment) can be higher. which is a significant advantages of text messaging. Bulk SMS options via SMS API or a CPaaS platform allows businesses to reach out to thousands of customers in a few easy steps. When compared to other forms of marketing like billboards, television ads, mobile ads, or magazines, SMS is more budget-friendly.

4. Greater Audience Reach

With the number of global mobile users estimated to reach 7.49 billion in 2025, SMS marketing allows businesses to reach a diverse range of customers.

One of the top benefits of bulk SMS marketing is that receiving a text message does not even require internet connectivity; just a working phone is enough. With the heightened usage of phones, SMS is nothing less of a goldmine. Businesses can utilize the opportunity to reach customers right at their fingertips which gives them the advantage of reaching a larger target audience.

5. Instant Delivery

In order to reap the benefits of text marketing, one must ensure they are associated with a good Cloud telephony provider that has strong network operator connections across the world. This network-operator relation can be of great use when businesses want to avoid threats like SMS pumping and deliver time-bound OTPs.

6. Campaign Success Visibility

Once bulk SMS campaigns are triggered, the next thing businesses need is insights into the performance. They can use these details to plan their text marketing strategies, and reach the right audience to garner more attention.

SMS platforms offer real-time data and detailed graphical analytics, like the number of messages delivered, timestamps, the status of the message, whether the customer has read it, which browser was used to visit, geolocation, and much more. Such data helps businesses in understanding who their target audience is, how successful the campaign was, and what steps need to be taken for future campaigns to gain more audience.

7. Easy Opt-in/Opt-out

Though regulatory compliances are high with SMS when compared to email marketing, the advantage of SMS in business is that messages still have an easy way out if the customers do not want to hear from the business.

One of the key SMS benefits is that it offers customers the option to choose whether they want to Opt-in or Opt-out of messages. The response is instant and businesses can configure simple keywords for customers to respond easily. This simplicity increases customer satisfaction along with gaining customer loyalty because they have an exit route if they wish to stop receiving messages.

8. Flexible and reliable

Businesses can use SMS services to announce an ongoing sale, provide discount coupons, offers, or inform customers about a new store that has opened nearby, send appointment reminders, order status for online shoppers, and much more. However, SMS offers limited space to convey their story. Businesses, therefore, need to use the 160 characters wisely to reach customers in an effective and impactful way.

Since most of the messages sent through a Cloud telephony provider are encrypted, it gives a secure and reliable platform for businesses to reach their customers worry-free.

You can create a well-rounded, multi-channel marketing strategy that engages customers across various touchpoints by combining SMS with other communication channels, such as email, WhatsApp, or Video calls. This improves the effectiveness of your overall marketing efforts, making it more robust and dynamic.

Take Advantage of SMS Marketing with Kaleyra

Cloud messaging solutions are the future of business communication. Along with allowing businesses to reach customers in real-time, they enable data-driven campaigns that provide better clarity for future campaigns. 

Kaleyra, a global leader in cloud communication, has network connections across 190+ countries worldwide. Messages triggered from Kaleyra’s SMS platform are delivered in milliseconds. With such swift delivery of messages in seconds, businesses can reach customers in the blink of an eye.

Kaleyra, one of the leading CPaaS platforms, offers automated retry logic to help businesses avoid manual redundancies in case of failed message deliveries. On Kaleyra’s messaging platform, businesses can manage all their SMS campaigns from a single, advanced dashboard.

Whether it’s delivering an OTP within milliseconds or sending offers, discounts, reminders, etc., Kaleyra’s platform does it all.

Enjoy the benefits of SMS marketing by kickstarting your campaigns today.

Pooja AV

Pooja AV

Free Webinar

Get Started with WhatsApp

Join us for an insightful session to learn how WhatsApp Business API can be a game-changer and provide businesses with a competitive advantage.