Messaging
5 min read

8 benefits of SMS marketing for your business

by | Dec 4, 2020

SMS marketing or text marketing is one of the easiest ways of business communication. But its true potential has still not been completely harnessed.

Until recently, SMS or text messaging was predominantly used for personal conversations. It was only when the world witnessed a steep increase in smartphone usage that businesses started to realize the scope and importance of SMS marketing.

Benefits of SMS Marketing

SMS marketing or text marketing is one of the easiest ways of business communication. But its true potential has still not been completely harnessed.

Until recently, SMS or text messaging was predominantly used for personal conversations. It was only when the world witnessed a steep increase in smartphone usage that businesses started to realize the scope and importance of SMS marketing.

  • According to a research by Deloitte, 8% of the world’s population has visited the stores and made purchases after receiving promotional offers on messages.
  • 29% of the target audience respond to messages and 47% of the audience who responded go further to make a purchase.
  • Messages are the preferred medium by customers to talk to businesses.
  • 9 out of 10 people choose messages as the way to keep themselves informed about business communication.

Furthermore, SMS marketing can not only be used to engage existing customers but also to explore new audiences. The benefits of text messaging for businesses are too good to be ignored.

Here are eight benefits of SMS marketing that will help strengthen your business:

1. High open rates

One of the top benefits of bulk SMS marketing is that text messages have the highest open rates when compared to phone calls or emails. 98% of the messages sent are opened, making SMS marketing services a boon to all enterprises seeking quick and effective customer service.

2. Better conversion rate

Even with the high usage of instant messaging via apps, the advantages of SMS in business are plenty. For instance, SMS still witnesses a better conversion rate than all its new-age counterparts. People are more likely to visit your business and take action on promotions or offers shared through SMS than via any other marketing service.

3. SMS marketing is inexpensive

To add to the benefits of bulk SMS marketing further are Cloud messaging services, which make SMS marketing a highly cost-effective option. Cloud telephony providers offer Bulk SMS options via SMS API or their platform, which allows businesses to reach out to thousands of customers in a few easy steps. When compared to other forms of marketing like billboards, television ads, mobile ads, or magazines, SMS marketing is more budget-friendly.

4. Greater audience reach

With the increase in usage of smartphones, Statista reports that in 2018, 52.2% of all online traffic was generated through mobile phones worldwide, making SMS marketing the choice of communication for many businesses.

One of the top advantages of SMS in business is that receiving a text message does not even require internet connectivity; just a working phone is enough. With the heightened usage of phones, SMS marketing is nothing less of a goldmine. Businesses can utilize the opportunity to reach customers right on their fingertips which gives them the advantage of reaching a larger target audience.

5. Instant delivery

In order to reap the benefits of text messaging for businesses, one must ensure they are associated with a good Cloud telephony provider that has strong network operator connections across the world. This network-operator relation can be of great use when businesses want to deliver time-bound OTPs.

Kaleyra, a global leader in cloud communication, has network connections across 190+ countries worldwide. Messages triggered from Kaleyra’s SMS gateway platform are delivered in milliseconds. With such swift delivery of messages in seconds, businesses can reach customers in the blink of an eye.

6. Campaign success visibility

Once bulk SMS marketing campaigns are triggered, the next thing businesses need are insights on the performance. They can use these details to plan their SMS marketing strategies, and reach the right audience to garner more attention.

Cloud telephony providers offer real-time data and detailed graphical analytics, like the number of messages delivered, timestamps, the status of the message, whether the customer has read it, which browser was used to visit, geolocation, and much more. Such data helps businesses in understanding who their target audience, how successful the campaign was, and what steps need to be taken for future campaigns to gain more audience.

7. SMS marketing benefit for customer: easy Opt-in/Opt-out

Though regulatory compliances are high in SMS marketing when compared to email marketing, the advantage of SMS in business is such that messages still have an easy way out if the customers do not want to hear from the business.

Shortcode and long-code numbers provide customers the option to choose whether they want to Opt-in or Opt-out of messages. The response is instant and businesses can configure simple keywords for customers to respond easily. This simplicity increases customer satisfaction along with gaining customer loyalty because they have an exit route if they wish to stop receiving messages.

8. Flexible and reliable SMS marketing

Businesses can use SMS services to announce an ongoing sale, provide discount coupons, offers, or inform customers about a new store that has opened nearby, send appointment reminders, order status for online shoppers, and much more. However, SMS offers limited space to convey their story. Businesses, therefore, need to use the 160-characters wisely to reach customers in an effective and impactful way.

Since most of the messages sent through a Cloud telephony provider are encrypted, it gives a secure and reliable platform for businesses to reach their customers worry-free.

Cloud messaging solutions are the future of business communication. Along with allowing businesses to reach customers in real-time, they enable data-driven campaigns that provide better clarity for future campaigns. 

Kaleyra, one of the leading CPaaS platforms, offers automated retry logic to help businesses avoid manual redundancies in case of failed messages deliveries. On Kaleyra’s messaging platform, businesses can manage all their SMS marketing campaigns from a single, advanced dashboard.

Kaleyra’s Cloud messaging platform delivers 3 Billion messages on an average every month through its Alerts and Promotional messaging services. Whether it’s delivering an OTP within milliseconds or sending offers, discounts, reminders, etc. Kaleyra’s Notifications platform does it all.

Reap the benefits of bulk SMS marketing and start your campaigns today.

Pooja AV

Pooja AV