6 Reasons To Use The WhatsApp Business API – Messaging by Kaleyra
By Sakshee Sunil Sarrawgi.04 Apr 2019 .
6 min read
More than 1.5 billion customers from over 180 countries use WhatsApp regularly to stay connected with their family and friends. WhatsApp’s fast, simple and dynamic platform has helped it quickly grow to become the go-to messaging app for people all around the globe. Now with the introduction of WhatsApp business API, companies worldwide are also optimizing this communication channel to connect with their customers.
With more than 60 billion messages sent through WhatsApp per day, customers have made it clear that messaging apps, like WhatsApp, Facebook messenger etc., are the most preferred communication channels. In today’s internet-based world, customers want to interact with businesses the same way they interact with their friends and family- through texts, chats, emoticons, and posts.
This is exactly why businesses are looking forward to seeing the results of using this completely new and more personalized way of reaching out to more and more customers. Through WhatsApp Business API, businesses can now create new experiences for their customers and effectively engage them. With high levels of competition across all industries on one side and instant messaging apps frequently used by customers on the other, it is time businesses change their communication strategies. Here are 6 reasons why WhatsApp Business API is what you need to connect with customers and gain competitive advantage:
Interactive Communication With a plethora of interactive features including group formation, display pictures, status, and stories, you can create engaging content to get one step closer to your customers. Through just 1 API, businesses can enhance their messaging with 7 different types of additions. These 7 supported formats of the message include the following:
Moreover, businesses can send messages on WhatsApp through desktops, mobile phones etc., by using the same API. As a result, customers can now read business updates at any time, from anywhere.
Stronger customer relations
All types of businesses are trying to build stronger relationships with their customers through every message they send out. WhatsApp makes this process easier by providing a closed and secure platform, through which you can enable one-on-one communication with each and every customer. In addition, by connecting with customers on a platform they are familiar with, constantly use and connect with their loved ones through, businesses can enter a different place in customers’ lives, which was never possible before. Every Business using WhatsApp as a medium of communication will need to create a unique business profile. This profile will enable you to provide company details about email, phone number, website/ social media URLs and more. Companies can also create awareness of new promotions and events that might be taking place, through their business profile on WhatsApp. With such details you can instill your brand identity within your customers, thus enhancing customer loyalty and fostering long-term relationships.
These ‘business profiles’ will be unique to each company and will only be made after WhatsApp has verified your business accounts. Moreover, with end-to-end encryption and two-factor authentication (2FA), both businesses and customers are safeguarded. This further eliminates the possibilities of your customers coming across fake accounts or facing instances of fraud. This level of security also means that you will never face bad publicity or be accused of any misconduct because no one else can use your company name to exploit customers. As a result, customers trust you more.
Connect with customers their way
Traditional communication channels are long lost. The new digitalized ways like SMS and email are also not enough to meet consumer demand. Therefore, to connect with customers, businesses must communicate with them through the channels they already use. With tons of social media platforms and messaging apps, the last thing customers want is to add a new channel to their list, just to allow business communication. By using a customer preferred channel, like WhatsApp, you can convey your message to customers at their convenience. This makes them more likely to see your message, read the content and further interact with your business.
You no longer need to use a different communication channel to communicate with customers from different regions. A global application like WhatsApp, which is free for users and has a high penetration rate in Saudi Arabia, Malaysia, Germany, Brazil, Mexico, and many more countries, is all you need! Technological advancements and the rise of smartphone usage in Latin America, Asia, Europe, and Africa has further accelerated the success of WhatsApp. Therefore, with this universally used platform, businesses don’t have to think twice about their communication strategies, while tapping into new markets.
Facilitating two-way communication
Through WhatsApp businesses and customers can directly interact with each other. With details information available on the internet, customers are more aware of products/services than ever before. Customers now want to reach out to businesses and have genuine conversations. This is very different from trying to communicate with your customers by sending one-way messages or allowing them to call customer support and reach a company representative after a long wait in the queue. With WhatsApp’s two-way messaging you can have real conversations similar to if you were actually face-to-face or on call. With delivery tracking, payment confirmations, contact details etc., you can keep your customers updated and provide them with all the information they need before they ask you. To learn more about how two-way messaging can take your business communication to the next level, read more.
Kaleyra has made it simpler for businesses to benefit from the above advantages. By running Kaleyra’s API for WhatsApp Business, you can seamlessly send messages through WhatsApp and enjoy the best of both worlds. All you need to do is compose the message that needs to be sent out and our powerful algorithm converts this simple text into a WhatsApp message with the possible inclusion of images, audio, video and more, and delivers it to the required phone numbers. To learn more and further understand how your business can leverage this latest technology, that has changed the way businesses communicate, read our detailed guide here.
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