While companies look for new strategies to compete with other brands, many forget existing strategies that have a positive impact on sales and marketing. Though customer acquisition is important, retention and reactivation can help broaden the customer base majorly. Retaining existing customers is a much cheaper option than acquiring new ones. Market research has shown that it costs close to 6-7 times more to acquire a new customer than it takes to retain existing customers or reactivate dormant ones.

One of the major reasons why clients do not show up for appointments is because they simply forget. This is especially true when clients have packed schedules. While a missed appointment every now and then may not seem like that big of a drawback, when it comes to running a business, one missed appointment can have far higher repercussions. SMS reminders can reduce the potential loss that a company might incur in cases where appointments are rescheduled at the last minute. Since almost everyone carries a cell phone, a simple SMS with the date, time and location of the appointment can go a long way. There a few factors that should be taken into account to ensure when using SMS reminders. Keeping these in mind can ensure fewer missed appointments.

Customer satisfaction is of utmost importance to determine the success of a business. You may have the best product in the world, but having inefficient customer support could diminish the value of your brand.

If you are a business and you are not using one of the most engaging means of communication with your customers, you are missing out a lot of customer loyalty. In this post, we take a look at some common misconceptions and some great benefits that an SMS notification can bring to all your customers keeping them informed of your latest products, offers and important updates that are bound to make them feel personally attended to. If you aren't on this bandwagon yet, jump right on it. But before that, here's some history.

There is no doubt that SMS marketing is one of the most efficient means for a business to gain customer success. It is cost-efficient and has a high open and response rate when compared to other marketing media. However, the risk of falling victim to cyber-security dangers is a very real threat for most businesses that plan on implementing SMS as part of their marketing campaign. As efficient as SMSes are to a company’s marketing campaign, ensuring that your customer’s data is not compromised should be of utmost importance to any organization.

SMS Marketing ensures customer success with the immediacy and accessibility at which it conveys information.

SMS Marketing Campaigns can be made successful or pushed to failure if these factors are not kept in mind.

You can incorporate SMS localization in your CEM and marketing strategy to positively impact revenues, and drive customer engagement and loyalty

In a world addicted to novelty, the humble text message has stood the test of time. Even 25 years after its inception, SMS is a platform that is still massively used around the world. In fact, according to research, 5 billion people around the world have the ability to send and receive messages via SMS in 2018. Universal, direct and personal, SMS is the best way for marketing to global audiences across geographies, demographics, and more. Not surprising then that SMS with an open rate of a whopping 98%, leaves other channels such as emails and calls far behind.

Let us first understand whether your business is categorized as a controller or a processor as per GDPR.

Gartner has found that SMS is an underutilized strategy that could have a great impact on customer engagement.

Delivering Personalized Customer Service By Harnessing The Power Of SMS