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Tackling customer privacy through 2 factor authentication

Tackling customer privacy through 2 factor authentication
By Pooja AV . 10 Sep 2018 . image 10 min read

When we hear the word Cloud, it’s the general norm to assume the data is not safe. Though many myths about cloud telephony is debugged, security still remains one of the major concerns faced by businesses and Cloud Telephony providers have come up with a solution that can help control data breach.

2 Factor authentication adds an extra layer of security to users and makes it more secure with delivering OTPs that are valid only for a short duration of time. This is a more secure solution and works best to tackle any breach since OTPs triggered are delivered onto registered mobile number and email ID reducing the risks involved and adding an extra layer of protection.

Businesses, whether a startup or an enterprise, face data security issues from time to time. By using innovative and reliable Cloud telephony solutions like two-factor authentication can help cut down on the breach and keep data safe from vulnerabilities.

2 Factor authentication

2 factor authentication helps tackle authentication challenges and protects user accounts against frauds and phishing attacks. Cloud Telephony providers usually provide a secure platform that triggers OTP via message or Voice call to the registered mobile number making it easier for customers to handle their transactions, password reset, app login, etc. without having to compromise on security. OTPs generated through Cloud platform are automated and encrypted such that even the providers do not have access to the One time passwords (OTPs) generated.

2 factor authentication: Making customers’ transactions more secure

Customers are now moving towards digital age at a much faster pace than ever before. Online platforms for transactions, wallets, net banking etc. have made it easier for customers to transact with businesses. But with such a steep increase in Online transactions, the security challenges naturally go high and has thrown light on security threats.

An online research conducted by Forbes, indicates that due to the huge increase in online transactions the chances of account compromise has increased by 55%. Most passwords include a series of numbers like 1234 or date of birth which are very easy to hack. But with the invention of 2 factor authentication, customers no longer need to remember password and this has restricted hackers or unauthorized personnel to gain account information curbing data violation. 2 factor authentication hence makes it one of the most secure ways for both business and customer facing transactions.

How do Cloud telephony providers offer 2 factor authentication?

Cloud telephony providers worldwide offers 2 factor authentication setup through Message and Voice platforms. One time passwords that are valid temporarily is sent to the customer’s registered mobile number. In case of SMS, the message is usually triggered and delivered to the customer’s mobile number within 2 to 5 seconds. Voice calls are triggered if message delivery fails or as per client requirement if Voice call is chosen as the first parameter to deliver OTP. In such cases, Cloud telephony providers like Kaleyra trigger outbound call (OBD) which delivers OTP via voice call on the customer’s registered mobile number.

API (Application platform interface) usually automates the process of generating and validating OTP in a hassle-free manner adding an extra layer of protection for customers’ transaction. APIs are normally configured by the Cloud telephony providers and increase operation efficiency for businesses allowing them to provide a happy customer experience.

Benefits of 2 factor authentication

  1. Enhanced security

OTPs delivered to customers are unique and are valid for only one transaction. OTPs expire after few minutes making it tough for unauthorized people to gain access wrongfully. The OTPs are delivered  to the customer’s registered mobile number which adds extra layer of protection making it tough to penetrate and carry out phishing attacks.

  1. Reduced data breach

Governing bodies of countries have instructed banks and financial organizations to offer 2 factor authentication to address customer privacy issues. With the increased usage of online hacking and malware attacks, data breach is controlled by 2 factor authentication since OTPs are delivered on customers’ personal phone. If the person no longer has access to the registered mobile number, account recovery can be done by initiating OTP on email id. This increases the chance of secure transaction and reduced data breach.

  1. Flexibility

Businesses and companies are using 2 factor authentication increasingly allowing employees to work remotely. Employees can now access their systems by securely logging into a shared database by enabling 2 factor authentication. 128-bit SSL encryption is followed by cloud telephony providers to provide a secure platform to generate and deliver OTPs to employees making it one of the most popular security solutions currently. This gives flexibility to employees allowing them handle critical issues even from remote location and also increase productivity.

  1. Cost-effective

For startup with a low budget or enterprises with thousands of users, 2 factor authentication is one of the best cost-effective solutions in the market currently. It is also one of the best security solutions allowing users to access their accounts, database anytime, anywhere without having to worry about data compromise. It also reduces operational costs all the while portraying businesses as secure platform providers who care about customers’ privacy as its top most priority.

Kaleyra, one of the leading cloud communication providers in the world, delivers OTP and also provides multi-channel authentication through its product Valify. Kaleyra guarantees delivery of same OTP across channels in a safe and secure way. It’s easy to use and does not need any additional hardware set-up.

With its strong network operator connection with 800+ operators across 200+ countries helps serve 8000+ clients seamlessly and deliver OTPs within 5 seconds. Kaleyra promises 98% successful delivery for OTPs across channels in milliseconds. 2 factor authentication is one of the most simple, effective ways for businesses to ensure customer privacy is not compromised when using their websites for online payments, app logins, online logins etc. It just adds additional layer of protection to customers transaction thereby maintaining customer privacy and avoiding any untoward incidents.

Customers can now indulge in online transaction happily knowing that businesses have added an extra layer of authentication, even if primary password is compromised without having to fret about their account or privacy being compromised.

For more information on how Kaleyra tackles customer privacy through 2 Factor authentication, visit our website at www.kaleyra.com and sign up fir a free trial. Reach us at 080-40275555 or drop an email at sales@kaleyra.com to schedule a live demo. Our team would be happy to help you.

 

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