WhatsApp
3 min read

WhatsApp Business API- Change the Way You Communicate

by | Jun 10, 2021

Mark your presence in over 180 countries with WhatsApp Business API.

In a simple and reliable way, businesses can now directly connect with over 1.5 billion WhatsApp users. By expanding reach to WhatsApp chats, Kaleyra has optimized its communication offerings for businesses all around the world.

What can you do with this API?

Businesses can now seamlessly send messages through WhatsApp Business API. All you need to do is compose the text message with the information you want to send out. Our powerful algorithm then converts the simple text message to a WhatsApp message. The messages can contain media like images, audio, video, documents, etc. You can find detailed information on how this API works on Kaleyra’s developer’s page.

WhatsApp takes you where your customers are

By recognizing customer trends and adopting the latest technologies, Kaleyra has incorporated WhatsApp Business solution to allow better management of conversations. Billions of messages are sent through WhatsApp every day. Catching up with an old friend, asking mom for help with a recipe, or sharing a funny video with your cousin, consumers use WhatsApp on a daily basis to connect with friends and family. By switching to WhatsApp you too can have intimate conversations with your customers. Moreover, by communicating with customers on a platform they regularly use, businesses can benefit from high open rates. With hundreds of apps and social media platforms, the last thing customers need is to add another communication channel to their list, just to connect with your business. Therefore, by contacting customers at their convenience you ensure that customers can easily see the message even when they are on-the-go.

With a dominant presence in Latin America, Africa, and South East Asia, WhatsApp Business solution is what you need to engage customers globally! All customer interactions including alerts, package tracking, customer service, sales, etc., can be supported through WhatsApp Business API.

Secured Platform, Private conversations

WhatsApp Business solution provides companies that opportunity of engaging customers on a fast, simple, and private platform that secures every conversation that takes place within it. To use WhatsApp Business API, companies need to create business profiles for themselves. This profile is unique for each company and will only be made after WhatsApp has verified your business accounts. With end-to-end encryption and two-factor authentication (2FA), both businesses and customers are safeguarded. For customers, this further means that they can be rest assured that they actually talking to the businesses. It also eliminates the possibility of fraudulent attempts and misconduct further increasing the level of trust customers carry in your company.

What you need to get started:

  1. Registered WhatsApp Business Number
  2. Mobile Number
  3. Kaleyra Global API Key

With Kaleyra’s one API for WhatsApp Business account, you can support 7 different formats to make your communication more engaging and holistic:

  1. Text
  2. Audio
  3. Documents
  4. Templates
  5. Contacts
  6. Location
  7. Images

Run this API in a few easy steps:

Step 1: Go to Kaleyra’s WhatsApp Business API page

Step 2: Copy the unique URL to use the WhatsApp Business API

Step 3: Fill in the required details including the unique URL you copied earlier, your activated API Key, the phone number(s) you want to send the message to, and the message you want to send

Step 4: Verify if the messages have been sent by checking the status of the message

That’s it! In just a few easy steps you can start using WhatsApp Business API and can connect with each customer personally. Get instant information about message status, access to real-time communication, and details of open rates due to read receipts. With all this compiled data and ready access to messaging analytics, businesses can gain valuable customer insights. Furthermore, your WhatsApp brand identity serves as a known face for your customers as they see this when you message them. This increases their trust in the brand and increases brand loyalty.

The introduction of WhatsApp as a business tool is a complete game-changer. With extensive reach and a highly engaged user base, businesses can now indulge in high-quality conversations with their customers. With high user popularity and convenience of use, WhatsApp Business API has the potential of becoming a powerful, universally used communication channel.

WhatsApp UpdateWith more consumers turning to chat with businesses on WhatsApp, the instant messaging service provider recently announced updates to the WhatsApp Business API that will make it quicker for businesses to get started and for people to easily chat with these businesses. As per the latest update received from WhatsApp, all the existing businesses on the WhatsApp Business API from the following countries, i.e., Singapore, Malaysia, South Africa, United Arab Emirates, Russia, Saudi Arabia, Israel, United Kingdom, Netherlands, Spain, Italy, Germany, Nigeria, Egypt, Brazil, Colombia, Jamaica, USA, Indonesia, and Mexico will be able to send non-transactional notifications to their opted-in customers.

With this new update, businesses can drive many new use cases on the platform, such as sending product recommendations, promotional offers, and most importantly, re-engaging with their users by sending regular reminders and updates related to their products and services. All the businesses that belong to one of the countries listed above as the country setting in Business Manager can send non-transactional notifications. There won’t be a need for any additional integration.

Sakshee Sunil Sarrawgi

Sakshee Sunil Sarrawgi