WhatsApp, with a presence in over 180 countries, continuously comes up with new features to make the lives of its users simple and set higher standards of quality communication around the industry. With the introduction of end-to-end encryption, live location sharing, group phone and video calling, visible last seen and read messages, indication of forwarded messages and more, WhatsApp has earned the trust of several successful companies, around the globe, by keeping their data private and secure and their business communication technologically driven.

When it comes to building an online community, one of the biggest challenges most D2C brands face is the ability to connect with their audiences in a more personal, one-to-one setup. WhatsApp Business API bridges this gap by providing an opportunity for brands to exercise personalization at scale.