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How to Improve Customer Engagement With Promotional SMS

by | Oct 13, 2022

SMS mistakes to avoid

Promotional SMS is one of the most efficient and effective marketing tools available to businesses today. Unlike traditional advertising methods, such as television and radio, SMS messages can be explicitly targeted to potential customers in any given region. Businesses can reach a larger audience with their marketing message while saving money on advertising costs. In addition, SMS messages are generally more effective at getting people to take action than other forms of advertising.

According to a survey conducted by MarketingProfs, 75% of consumers want to receive texts with special offers.

By sending personalized messages directly to customers’ mobile phones, businesses can reach a broad audience quickly and at a low cost. Promotional SMS also offer businesses the opportunity to target specific groups of customers with tailored messages. For example, businesses can send special offers to customers who live in a specific area or have purchased from the business in the past.


The Benefits of Promotional SMS for Business

As business owners, you always look for new and innovative ways to reach your target market and promote your products or services. Traditional methods, such as television and print advertising, can be costly, and you may not be sure if you are reaching your target audience. On the other hand, promotional SMS is a cost-effective and direct way to reach your target market with a message that is almost guaranteed to be seen.

Here are some of the benefits of using promotional SMS for your business:

Promotional SMS Can Reach a Wide Audience

One of the great things about promotional SMS is that it has the potential to reach a broad audience. Most people have their smartphones with them at all times, meaning they are more likely to see your message when they receive it via text than if they saw it on a billboard or in a magazine. In addition, you can target your audience by sending messages to specific demographics based on age, location, gender, etc.

Promotional SMS Is Cost-Effective

Promotional SMSes are highly cost-effective compared to other marketing methods. You only have to pay for the text messages that are actually sent, and there are no additional expenses such as design costs or airtime fees. In addition, you can reach many people with just one message, which further reduces your costs.

Promotional SMS Is Personalized

When you send a promotional SMS, you have the opportunity to personalize the message so that it speaks directly to the recipient. This can help increase conversions because people are more likely to respond positively to an SMS message that feels explicitly meant for them. In addition, adding a personal touch can help you build rapport with potential customers and create loyalty among existing customers.

Promotional SMS Is Measurable

Unlike some other marketing methods, promotional SMS is highly measurable. For instance, you can track how many people received your message, how many people clicked on the link in your message, and how many sales were made as a result of the campaign. This data can be extremely valuable in planning future marketing campaigns.

Tips to increase sales with promotional SMS 

Promotional SMS texts can help increase sales, but only when used correctly. Here are some tips you can follow to ensure your campaigns are successful.

1. Timing is everything 

The first step to using promotional SMS correctly is to ensure that your timing is right. You don’t want to send out texts too early or too late, as this will decrease the likelihood of people taking action. Instead, try sending texts around the same time people are actively shopping for your product or service. For example, if you’re a clothing retailer, you might want to send texts with discounts and promo codes around the beginning of a new season. 

2. Keep it short and sweet

No one wants to read a long block of text, so make sure your promotional SMS messages are short and to the point. Include only essential information, such as the discount amount and any relevant promo codes. If you try to include too much information, you’ll end up overwhelming people and turning them off from taking advantage of your offer.

3. Personalize whenever possible

People are more likely to take action on an offer if it feels personalized. So add a personal touch to your SMS messages by including the customer’s name or other personalized information. This will make your message more like a conversation than a marketing pitch and help you build rapport with your customers. 

4. Have a strong call to action

A solid call to action is essential for any promotional SMS campaign. Tell people exactly what you want them to do, whether it’s clicking on a link, visiting your store, or using a particular promo code. The more specific you are, the better your chance of getting people to take action. 

5. Offer something valuable 

For people to take advantage of your promotional SMS offer, it needs to be something they perceive as valuable. This could be a discount on their purchase, free shipping, or early access to a sale or new product launch. Whatever it is, please ensure it is something that will entice people to take action. 

6. Test and track results

You must test and track the results of your promotional SMS campaigns to see what’s working and what isn’t. First, try out different offer types and timings to see what gets the best response from your audience. Then, once you’ve found a campaign that works well, continue testing and tweaking it over time to keep your results improving. 

By following these tips, you can ensure that your next promotional SMS campaign successfully drives sales for your business! 

Five ways businesses can use promotional SMS to drive engagement and sales

As a business, you always want to be finding new ways to reach your target market and engage with them. SMS promotional campaigns are an affordable way to reach a large audience with a personal touch.

Here are five ways businesses can use promotional SMS to drive engagement and sales:

1. Announce special sales or discounts

One great way to use Promotional SMS is to announce special sales or discounts that your company is running. This is a great way to drive more traffic to your store or website and increase sales. Make sure to include a call-to-action in your message so that people know what they need to do to take advantage of the sale or discount.

2. Send reminders about upcoming events

If your business is hosting an event, send out reminders via SMS, so people don’t forget about it. This could be anything from a grand opening to a special guest appearance. You can also use SMS to promote ticket sales for events. 

3. Offer coupons or promo codes

People love getting coupons and promo codes, so why not use SMS as a way to deliver them? This is a great way to encourage people to visit your store or website and make a purchase. Just ensure that the coupon or promo code is easy to redeem so that people don’t get frustrated trying to use it. 

4. Conduct surveys or polls

Conducting surveys or polls via SMS is a great way to engage with your target market and get feedback about your products and services. This information can be used to improve your business and make changes that will benefit your customers. 

5. Share helpful tips or advice

SMS provides an opportunity for you to share helpful tips or advice with your target market on a regular basis. This could be anything from recipes, ideas for using your products or tips on saving money. Not only will this help establish trust between your business and potential customers, but it will also keep people engaged with your brand. These are just a few ways your business can use promotional SMS campaigns. SMS should be part of your marketing strategy if you’re looking for an affordable, practical way to reach your target market.


Promotional SMS is a powerful marketing tool that can help your businesses reach many potential customers with minimal effort. Promotional SMS are more likely to be read than other forms of marketing.

In order to maximize the effectiveness of your promotional SMS campaigns, you should consider your target audience and make sure that the message is clear and concise. Additionally, you should track the results of the promotional SMS campaigns in order to gauge their effectiveness and make necessary adjustments. By doing so, your business can ensure that its promotional SMS messages drive sales and foster customer loyalty.

Harish Thyagarajan

Harish Thyagarajan

Content Marketer

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