Before you can start any SMS marketing campaigns, you’ll first need to build opted-in mobile lists of contacts who have agreed to be contacted via text message. Not only does this help maintain a clean opt-in database, but it also enables you to gather more accurate data about your customers and prospects.
There are three areas you need to focus on when it comes to Mobile List Management:
Create a database of opted-in numbers to start your mobile engagement journey.
Once you have built a list of contacts to start bulk SMS marketing, you need to then focus on growing a quality list of subscribers
Manage your subscriber base by removing opt-outs and contacts with permanent delivery errors, such as landlines, helping you to maintain a clean mobile list.
Build Your Mobile Lists
Before you can kick off your first SMS marketing campaign, you need a list of people who have agreed that you may contact them via text. This is commonly called an “opt-in list.” It’s an important compliance requirement that is enforced by regulators and carriers.
To begin collecting your opted-in mobile numbers, we suggest that you start with your existing customer base. Run a cross-promotional campaign on existing channels like your website. Leverage email and social media as an effective way to build your lists quickly. You can also run ads in newsletters, create digital ads, and even send mailers.
You can collect the numbers by using an online form with a permission checkbox or ask people to text a keyword, like “JOIN” to a short code
Focus on Growing a High-Quality List
Now you have built a mobile list, the next step is to focus on growing a list of high-quality opt-ins. You should focus not only on getting new contacts but also on gathering additional data about the preferences of existing contacts.
The key to getting opt-ins (and keeping them long-term) is transparency. Be clear about what will be required of the customer, and what they’ll get out of it. We suggest disclosing how many messages you plan to send per month to minimize opt-outs.
The third step is to manage your opt-in list on an ongoing basis. Your mobile marketing efforts are only as strong as the integrity of your contact database. A database that is unorganized and contains outdated information will negatively impact your campaign results. Not only is easy opt-out a compliance requirement, it’s also a best practice for maintaining a solid brand reputation and keeping customers engaged with your messages.
Maintaining an organized list helps you connect more deeply with your audience. Consumers open 98% of text messages and, on average, respond within 90 seconds. However, more than 70% of consumers want to ask questions and want answers in real-time. For brands, this means SMS marketing can be an incredibly powerful tool for engagement, but only if they maintain accurate data and fully leverage the information they have.
Get Started with SMS Marketing Campaigns
Kaleyra’s messaging platform makes it easy to build and manage mobile lists. Using lists enables you to send consumers only the messages they are most likely to engage with and keeps opt-outs to a minimum. Commonly used lists include discounts, updates, promotions, and marketing, but you can also group by demographic data such as location or product interest.
91% of consumers want to sign up for texts, but not all brands offer it yet. So, there is little time to waste when it comes to starting your SMS marketing strategy. However, in order to launch your first campaign and continue seeing results, you’ll need an effective way to manage opt-ins and distribution lists. Kaleyra’s messaging platform helps keep all your contacts in one place and makes it easy to ensure opt-outs are removed quickly. Moreover, you can get SMS delivery reports that enable you to monitor the performance of your marketing campaigns.
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