Verisure and Kaleyra
The security automation industry has witnessed sharp growth in recent years. Easier access to the internet has encouraged users to upgrade their lifestyles with smart utility, entertainment, and security devices. In order to capture this expanding market, vendors require to optimize their customers’ experiences and build stronger relationships.
Verisure is a leading global player in the home and office automation industry. As a seller of premium quality alarm systems, it needs to offer the same sense of security to its customers when they talk to them, while providing a seamless and delightful experience.
Until recently, Verisure had been communicating with its customers primarily through emails, phone calls, and the chat feature on their app. Verisure now wanted to introduce a channel that facilitated real-time, two-way, engaging interactions and was actively used by customers.
In this case study, we will explore how Kaleyra, a globally trusted CPaaS (Cloud Platform as a Service), helped Verisure increase conversational engagement and improve customer experience, with its WhatsApp Business API.
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