How SMS marketing can strike a happy medium

For a campaign run in text messages, spacing them far apart seems to be key Your phone beeps and you wonder who’s messaging you, only to see a badly spelt sentence promising cheap plots of land or dream villas for only ₹18 “lak”, along with a freebie of 100 gm of gold...

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Self help is the code that worked for Solutions Infini

For both Aniketh Jain and Ashish Agarwal, who were 21 and 22 year old when they launched their startup back in 2009, neither venture capital nor media attention has been important in their journey so far. The duo, who run enterprise communication company Solutions...

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When they didn’t get jobs, they created jobs for others

This is the story of two youngsters from Bengaluru, who converted adversity to their advantage. It was 2008. The world was suffering from the economic meltdown that started in the United States of America. India did not escape its effects, though much less than other...

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Six startups minting money from doing something different

Solutions Infini It is highly likely that the text message you receive after withdrawing money from an ATM is powered by Infini technology. In the recessionary climate of 2009, when jobs were hard to come by, Aniketh Jain and Ashish Agarwal decided to start their own...

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Once unemployed, duo now make it big

Ashish Agarwal and Aniketh Jain were close friends studying Bachelor of Computer Application at Sri Bhagwan Mahaveer Jain College. Despite being a popular and sought-after course, they found, much to their disbelief, that companies were not ready to hire them. That...

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