Things to keep in mind when choosing an SMS service provider
By Pooja AV.26 Jul 2018 .
5 min read
SMS messaging was used for the first time in the year 1992. Being one of the oldest forms of communication, SMS is still very much in demand. Even after two and a half decades, text messaging is still the most reliable form of communication. If people want to know their latest bank transaction, keep a track of online product delivery from e-commerce websites, latest update on travel booking, get notified about promotional and ongoing offers etc. SMS is still the best way of marketing.
Every small, medium or large enterprises nowadays know the power of SMS marketing, so choosing the best SMS service provider is the first and the most important step towards running successful SMS campaigns. Most of the SMS marketing companies will promise the best services. But do they actually deliver what they promise?
Is price the only factor while choosing?
Choosing an SMS service provider goes beyond a simple price comparison. To run successful SMS marketing campaigns, it’s dependent on various factors like delivery rate, speed of delivery, uptime, bulk SMS capability, secure platform, customized/personalized SMS, CRM plugins, API restrictions etc.
Opting for the cheapest SMS provider may not suffice the requirements. It might go in a negative way with businesses incurring higher costs than usual. It is very important that prices quoted by your SMS service provider does not reflect on the quality of services provided by them.
Often low pricing indicates a lack of investment in infrastructure, poor network operator connections, incompetent customer support and outdated product features.
Quality sometimes comes with a price and quite rightly so. By trying to cut down on costs, sometimes businesses not only risk higher costs but lose customers too.
Things to consider while choosing SMS service provider:
Majority of the SMS service providers in India and across the globe offer Bulk SMS, transactional and promotional SMS services according to the requirements of businesses. Here’s a list of things you need to know while choosing an SMS service provider:
Offers all kinds of SMS services
Having a single provider who can offer an SMS platform that is robust to handle different types of SMS is a huge advantage. Be it Bulk SMS or promotional, transactional SMS, having a single SMS provider makes it easier for businesses to plan their marketing campaigns more effectively. This will enable businesses to reach a larger target audience.
Test before buying
Check if your SMS service provider is ready to offer you a free sign-up for a limited period of time to check the services offered. By doing this you can experience firsthand the capability of their SMS gateway platform and rate of delivery.
Reliability acts as key
A reliable SMS service provider will ensure a high level of uptime allowing very less room for error. At Kaleyra, we have an uptime of 99.9% and offer a secure platform to deliver messages successfully.
SMS service providers must have a platform that is easy-to-scale. It should have the capability to grow as your business grows. When your SMS campaigns grow bigger in number, your platform provided by the SMS service provider must be able to handle the enormous number of messages sent.
24/7 customer support
The best SMS service providers will always have an even better customer support team. Pick a provider who can offer round the clock customer support and can help you drive your campaigns throughout the day. Having a 24/7 customer support team enables you to get faster resolution to your queries.
Data and Analytics
Any campaign run or messages sent needs to be tracked to understand the CTA better. A good service provider will ensure to give you detailed data on number of messages delivered along with graphical analysis. It’s very essential to have a clear picture about the success rate of your campaigns to plan future SMS marketing campaigns and reach the right target audience.
If using their services during the trial period is one way of knowing how the service provider’s SMS platform works, checking their reach is other sure shot way. The number of clients, network operator connections and different kinds of industries they cater will help in choosing an SMS service provider.
Choosing a provider who can offer a range of CRMs that can be easily integrated into your platform serves as major advantage. This will eliminate a lot of headaches with respect to applications and infrastructure.
The platform of SMS service provider must support multi-language SMSs. This will help you break language barriers and send SMS to any region across the world in their preferred language.
Look for a provider who will charge you according to the services used which will help in reducing costs and scale as and when required. It is necessary to check if the SMS service provider has a pay-as-you model. Check thoroughly if there are any hidden charges and API limitations that will add to your final cost directly or indirectly.
We know it’s a long list to consider for choosing an SMS provider, but in the end you can stay worry free and reach out to your customers seamlessly. This checklist provided will ensure you choose the best SMS provider in the market for your communications needs.
Looking for an SMS provider? Take a look at Kaleyra’s messaging platform which is easy-to-use and provide all kinds of SMS services: Bulk SMS notifications, Push notifications, Promotional and transactional notifications. We also provide a range of eco-system applications or CRM plugins which will enable you to integrate our services onto your platform seamlessly.
To know more about our services, visit ourwebsite www.kaleyra.com. You can also reach us at email@example.com or comment below.
Practo unites patients and healthcare providers through Kaleyra
Practo is a SaaS based company that connects consumers to healthcare providers through an independent medical website. Their aggregator based system allows patients to search for healthcare providers according …