By Sakshee Sunil Sarrawgi.08 Aug 2018 .
5 min read
Start-ups are fast growing and require flexibility in terms of scaling to meet their target audience. Bulk SMS serves as a platform that allows firms to reach their customers with all the relevant information, in a second. Moreover, SMS marketing is cost-effective regardless of the number of messages sent. This makes SMS marketing highly attractive, especially for start-ups, as they might not have big marketing and advertising budgets. As a new company in the market, you can get a better understanding of your consumers through the analytics available as a result of SMS marketing. These services allow you to send personalized messages to customers. This help build ever-lasting relationships and consistently informs them about your products/services to ensure continued brand loyalty.
How to choose an SMS gateway that accelerates your growth as a start-up?
Cost of service
One of the most important aspects for choosing an SMS provider for start-ups is the cost. With the numerous costs that start-ups incur, they need a service provider that provides them the highest return on investments. Getting information about operational costs, bulk prices and price per SMS will help compare different providers and get to the one that is most economical.
Delivery and bounce rates
The initial years of a business are most crucial in building a customer base. Thus, choosing a provider that ensures fast and guaranteed delivery is important. You can use statistics from previous years to assess providers bounce rates and average time of delivery to get an idea of what to expect from their future services.
The application programming interfaces (APIs) are set of tools that allow two different systems to interact with one another. When looking for a bulk SMS service provider, you must seek one that has a full set of functional and well-documented APIs. The company should also have the ability to integrate these APIs into existing systems and platforms. This will allow you to choose a provider than can be easily integrated into your system instead of switching to a new CRM system for it.
Even if you’re starting out with a few hundred messages, you must choose an SMS provider that is scalable. Its services must be able to keep up with the growth of your company. In such a way you have not have to think twice about your capacity of managers customers when your operations are allowing you to expand into new market segments.
When you start using SMS providers for a business that is a startup and has relatively newer operations and customers, you are likely to have a lot of cliches. These need to be fixed immediately so that it does not hinder your business operations. Selecting a provider that focuses on customer care and offers instant support and advice on your SMS campaigns will be highly beneficial for your firm.
The best SMS gateways for Startups
Keeping in mind all the concerns and limitations startups might face, we have created a list of the above-mentioned factors that should determine which SMS gateways startups choose for their communicational needs. Assessing different SMS providers in India based on these factors, we have made a list of the Top 5 companies that are best-fits for startups. This list will make your search process more efficient by providing you with companies that will not only provide the right business communication tools for your customer interactions but also, help you take your business to the next step.
They have a special pricing structure for startups which includes a 1,000 SMS credit. As you expand you can use features like multi-user roles, locked templates, campaign approvals, audit trails, and numerous integrations. It provides its clients a wide range of packages to choose from to make their communication more efficient. However, they have slightly higher prices than their competitor’s services.
Kaleyra is an international enterprise that specializes in mobile messaging services for startups, banks, large companies, and SMEs. Having a globally owned platform enables it to integrate multi-channel communication services featuring messages, push notifications, emails, instant messaging, voice services and BFSIs. Kaleyra’s Platform is a strong, fully scalable communication system that helps you make your business communication more effectively. They also provide extended SMS products- 2-way SMS, Txtly and Number, that help startups build strong relationships with their clients.
Through its personalised SMS and real-time interactions, you can get in touch with your clients immediately. Their cutting-edge technology is easily integrable with most CRM systems and can even be built into your websites. Through its unlimited testing and assistance services along with options of having a single account interface for multiple business users, you can make your internal communication stronger as well.
Started in 2010, Msg91 provides credits SMS for other startups. It allows clients a chance to use a variety of add-ons like Excel plugin, Google spreadsheets, and Email2SMS. It also has a special feature called campaign that provides its clients extensive data, giving them access to customer analytics for better understanding of their customers.
A startup itself, Mob Texting aims on empowering other startups with messaging and cloud telephony services. It may not have as much experience in the field but provides affordable packages for startups to get their Bulk SMS campaigns started. They provide a simple and inexpensive marketing approach to make interaction with customers more efficient, through technology.
This list is exclusively designed for startups to give them a better understanding of the different offerings from the best SMS gateways in India. Through SMS providers you get a better understanding of your customers and are also able to reach them at any time. This era of messaging, when people are constantly checking their phone throughout the day, is the most ideal time to get into SMS marketing. This guarantees that information will reach and be acknowledged by your customers in turn, increasing their involvement with your product/service.
No matter how good your marketing campaign is, it is of no use if you can’t get the information out to at least the majority of your customers. SMS providers determine the success of your marketing campaigns and thus, it is important to carefully select the one that is ideal for your business.
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